Original research on the multi-stakeholder problem, perspectives on where personalisation is headed, and how companies are using Pistoola to build a different experience for every person in the room.
Original research across 200 enterprise sales cycles reveals that deals don't stall because of product fit — they stall because three or more committee members never receive content that addresses their specific evaluation criteria. The broadcast is the bottleneck.
Read the report →Why the era of sending one PDF to a room full of different minds is over — and what replaces it when every stakeholder expects an experience built for them.
Read the perspective →Research shows employees with role-tailored onboarding are 2.5 times more productive after 12 months — and 58% more likely to stay past three years.
Read the report →Video lands for the executive. Text lands for the lawyer. Data lands for the CFO. Architecture lands for the CTO. Why covering all four isn't optional — it's the coverage guarantee that ensures nobody walks away unconvinced by the medium.
Read the perspective →80% of patients forget what their doctor told them. Personalised, role-specific education for patients, caregivers, and insurers reduces readmission rates by up to 40%.
Read the report →Why page views, click rates, and open rates tell you nothing useful about whether a stakeholder is moving toward a decision — and what to measure instead.
Read the perspective →